P1: Describe an existing media campaign

 Advertisement:  Lucozade Sport Advert

Aims and Target audience:

This Lucozade sport advertisement was produced around the England Womens National Football team, it was released in 2019 which marked the start of when women sport really started fighting for equal pay. At the end of 2019 they accomplished equal pay for both the mens and womens national team. This shows the target audience to be sporty young individuals and more so a more female target audience.

Key Messages:

The message "WE ARE ALL MADE TO MOVE" is there to encourage people who like to stay active and play sport to buy their product. W e are all mad to move spreads the message that this drink will give you energy to stay active for longer periods of time. Also on the pr duct it says powered by glucose which is the bodies natural energy source. 

Approach:

This advert is an example of above the line advertising, as it is a type of video. The type of approach was to show that if you use the product you will stay active for longer and its was conveyed through the "#ThreeLionesses" playing football and drinking lucozade sport.

Representation:

The Lucozade Sport "WE ARE ALL MADE TO MOVE" Advert was represented through sport, mainly football. It represented during a friendly football match with women wearing different colored bibs. Also it was represented through the Three Lionesses (Womens England Football team). Players such as Lucy Bronze who won the Ballon D'or in 2019 represented the product in this advertisement.

Campaign:

This Campaign encourages how women in sport are welcomed and spreads publicity to womens sport at a high level. In an industry that doesnt generate as much revenue this advertisement shows women football in a competitive high level view.

Logistics:

This advert would've cost a lot of money and would've been hard to make, however there was countless benefits to come from it. By using the women national team they would've made alot of money from aspiring female footballers. Also from aspiring female sportspeople by using roe models such as Lucy Bronze.

Choice Of Media:

They decided to produce an audio and visual advertisement, this would enable it to be published to YouTube, also it would be able to be shown on TV and be played on the radio which widens the distribution of the advert which would gain the product more publicity and customers. This is an example of above the line advertising.

Call To Action:

The phrase "WE ARE ALL MADE TO MOVE" spreads the message that if you want to be active and you are not using this drink you are at a disadvantage. Which encourages people to buy the drink.

Relative Legal and Ethical Issues:

By encouraging people to drink Lucozade if people become addicted it can be detrimental to their health due the amount of sugar intake. It can cause things such has heart problems and Obesity.