P1: Describe an existing media campaign

 Advertisement:  Lucozade Sport Advert

Aims and Target audience:

This Lucozade sport advertisement was produced around the England Womens National Football team, it was released in 2019 which marked the start of when women sport really started fighting for equal pay. At the end of 2019 they accomplished equal pay for both the mens and womens national team. This shows the target audience to be sporty young individuals and more so a more female target audience.

Key Messages:

The message "WE ARE ALL MADE TO MOVE" is there to encourage people who like to stay active and play sport to buy their product. W e are all mad to move spreads the message that this drink will give you energy to stay active for longer periods of time. Also on the pr duct it says powered by glucose which is the bodies natural energy source. 

Approach:

This advert is an example of above the line advertising, as it is a type of video. The type of approach was to show that if you use the product you will stay active for longer and its was conveyed through the "#ThreeLionesses" playing football and drinking lucozade sport.

Representation:

The Lucozade Sport "WE ARE ALL MADE TO MOVE" Advert was represented through sport, mainly football. It represented during a friendly football match with women wearing different colored bibs. Also it was represented through the Three Lionesses (Womens England Football team). Players such as Lucy Bronze who won the Ballon D'or in 2019 represented the product in this advertisement.

Campaign:

This Campaign encourages how women in sport are welcomed and spreads publicity to womens sport at a high level. In an industry that doesnt generate as much revenue this advertisement shows women football in a competitive high level view.

Logistics:

This advert would've cost a lot of money and would've been hard to make, however there was countless benefits to come from it. By using the women national team they would've made alot of money from aspiring female footballers. Also from aspiring female sportspeople by using roe models such as Lucy Bronze.

Choice Of Media:

They decided to produce an audio and visual advertisement, this would enable it to be published to YouTube, also it would be able to be shown on TV and be played on the radio which widens the distribution of the advert which would gain the product more publicity and customers. This is an example of above the line advertising.

Call To Action:

The phrase "WE ARE ALL MADE TO MOVE" spreads the message that if you want to be active and you are not using this drink you are at a disadvantage. Which encourages people to buy the drink.

Relative Legal and Ethical Issues:

By encouraging people to drink Lucozade if people become addicted it can be detrimental to their health due the amount of sugar intake. It can cause things such has heart problems and Obesity.

Horror Ltd. Thomas Graham

          

 

                   

Unit 20 P2 + M1

My 5 movies

unit 20 Final Desgins Billboards

 

I got my movie front cover and saved it to my home drive, then i went to placeit and found multiple billboard mockups and placed my movie front cover on it. I picked one which looks like its in a city and one which looks like its inside.

Unit 20 P2 : Brief

 

Horror Ltd

 

Movie Ideas

The movie will be called Hidden, it will be about a campsite that is occupied by lots of students on school break based in America.

The movies protagonist will be a masked killer who only comes out when its night in in the dark. The killer will only attack when people are alone and if unmasked will do whatever it can to hide its face.

 

Shot types to be used

 

·       Extreme close ups will be used to exaggerate characters fear and sometimes show helplessness in the face of death.

·       Use of over shoulder shots will show a point of view of a characters conversation, also it can show the killer behind certain characters to show their cluelessness of the killer being in their presence.

·       Mid-range shots will get a lot of the field of view in to get effects such is the killer distant in the background .

 

Type of product

 

·       This product will be advertised on billboards as a Horror film

·       It will be in Newspapers

·       It will be shown in adverts

·       Also you will be able to watch on demand such as Netflix.

 

Specification

 

·       This product will be developed on photoshop, such as developing posters, adverts, and movie front covers e.c.t

·       Also use of InDesign will help with creation of thumbnails to use in the horror film

 

Purpose

 

·       Purpose of this film would be to entertain and scare viewers

·       Also it will show how to behave as the movie will show teenagers in a bad light and the exaggerated consequences of their behavior.

 

Synopsis

 

·       This movie will be about a murderer who occupies a campsite and kills its victims only at night or in dark areas. The main character will eventually kill him after most of his friends fall to the hands of the murderer.

 

Inspiration

 

·       This movie will take inspiration from Friday the 13^th and Halloween

·       There will be lots of suspenseful music

·       There will be lots of Jump scares

·       Also there will be extended periods of silence

·       Flashing lights (Especially at the end when police arrive e.g blue and red lights).

 

Images and font

 

·       Dark and bloody images

·       Big font sizes

·       Occasional flashing images

·       White font colours

Unit 20 Final Designs

 

Merged Face

 

I picked 2 faces, 

The rock and Iron man

 i changed the opacity of the rocks face

this then made it so the rocks face was seen on iron mans mask